Privacy Policy

Last updated: January 28th, 2026

Life Protect’s Privacy Policy (this “Privacy Policy”) describes how Life Protect 24/7, Inc. (“Life Protect”, “we”, “us”, and “our”) collects, uses, and discloses your information. This Privacy Policy also explains your choices surrounding how we use your personal information, which include how you can object to certain uses of the information and how you can access and update certain information. As used herein, “personal information” is information that can be used on its own or with other information to identify, contact, or locate a single person, or to identify an individual in context. Please read our Privacy Policy carefully to get a clear understanding of how we collect, use, protect or otherwise handle your personal information in accordance with our website located at https://lifeprotect247.com/ (the “Website”) and your purchase and use of our Medical Alert Program (defined below, and together with the Website, our “Services”). Defined terms used herein and not otherwise defined have the meanings set forth in our Terms of Use. 

Our “Medical Alert Program” is the program through which you have (i) selected the Equipment (as defined below); (ii) subscribed to Monitoring Services (as defined below); and (iii) if applicable, includes the Location Based Services. The “Equipment” refers to the personal emergency response system, personal transmitter(s), and any other accessories or devices we provide you. The “Monitoring Services” means monitoring center personnel (the “Operators”) at a monitoring center authorized by us or any other entity or individuals acting on our behalf (the “Monitoring Center”) to alert the persons, entities, or agencies you have identified to us in writing (the “Responders”) after the Operator receives data or other communication from the Equipment reporting conditions that require assistance (a “Care Call”).  

How do we Obtain Information?

We obtain information from you in various ways, such as:

• When you register on our Website, place an order, subscribe to a newsletter, respond to a survey, or fill out a form;
• When you open a Support Ticket and/or, enter information on our Website; 
• When you subscribe to our Medical Alert Program;
• Through the Equipment you receive as part of the Medical Alert Program
• Offline, such as when you call or mail us; and
• From our commercial partners, authorized family member, or caregiver who are obtaining the Services on your behalf.

What Information do we Collect?

The information we obtain about you may include the following: 

• Contact information, such as name, email address, mailing address, and phone number;
• Information relating to your use of the Services, including Equipment serial number, account balance, and phone plan; 
• Equipment monitoring data; 
• Payment information and transaction history; and
• Internet and network information, such as IP address, device information, and analytics data.
  

If you use our Medical Alert Program, we may collect information from you when you use Monitoring Services, including when you make a Care Call. During a Care Call, the Monitoring Center will automatically receive information about you, including your name, physical address, and phone number, and will receive any additional information you choose to provide during such Care Call. This information may include your precise geolocation. We may also collect information about your Equipment such as location and battery power.

How do we use Your Information? 

We may use the information we collect from you in the following ways:

• To provide the Services, including but not limited to our Medical Alert Program.
• To personalize user’s experience and to allow us to deliver the type of content and product offerings in which you are most interested.
• To improve our Website in order to better serve you.
• To allow us to better service you in responding to your customer service requests.
• To administer a contest, promotion, survey, or other feature of our Services.
• To process your transactions.
• To ask for ratings and reviews of our Services.
• To follow up with you after correspondence (live chat, email or phone inquiries).

How do we Protect Information?

We maintain administrative, technical, and physical safeguards designed to protect the personal information you provide against accidental, unlawful, or unauthorized access, destruction, loss, alteration, disclosure, or use. No set of safeguards is perfect or can anticipate all cyberattacks, however, and we do not guarantee the security of personal information.

Our website is scanned on a regular basis for security holes and known vulnerabilities in order to make your visit to our site as safe as possible. We use regular Malware Scanning.

Your personal information is contained behind secured networks and is only accessible by a limited number of persons who have special access rights to such systems, and are required to keep the information confidential. In addition, all sensitive/credit information you supply is encrypted via Secure Socket Layer technology.

For your convenience, we may store your credit card information kept for more than 60 days in order to expedite future orders, and to automate the billing process.

Do we use Cookies?

Yes. Cookies are small files that a site or its service provider transfers to your computer’s hard drive through your Web browser (if you allow) that enables the site’s or service provider’s systems to recognize your browser and capture and remember certain information. For instance, we use cookies to help us remember and process the items in your shopping cart. They are also used to help us understand your preferences based on previous or current site activity, which enables us to provide you with improved services. We also use cookies to help us compile aggregate data about site traffic and site interaction so that we can offer better site experiences and tools in the future.

We use cookies to:

• Understand and save user’s preferences for future visits.
• Compile aggregate data about site traffic and site interactions in order to offer better site experiences and tools in the future. We may also use trusted third-party services that track this information on our behalf.

You can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies. You do this through your browser (like Internet Explorer or Google Chrome) settings. Each browser is a little different, so look at your browser’s Help menu to learn the correct way to modify your cookies.

What happens if a User Disables Cookies on their Browser?

If you disable cookies off, some features will be disabled It will turn off some of the features that make your site experience more efficient and some of our services will not function properly.

However, you can still place orders over the telephone by contacting customer service.

Pixel Tags

We may use pixel tags (also called web beacons or clear gifs) on our Website. They can help us analyze what our customers like to do on our Website and the effectiveness of our features and advertising. They can also help us customize your browsing experience. We may use information collected through pixel tags or tracked links in combination with your personal information. We may also combine personal information you provide to Life Protect with other personal information (such as purchase history and demographic information). If we work with other companies to help us track, collect and analyze this information, they will be prohibited from using this information for any other purpose.  

The Website, including our service providers, may also use other technologies such as JavaScript. We may use local storage (HTML5). We may also permit third parties to use cookies, web beacons, JavaScript and eTags on our Website.

Internet-Based Advertisements

Some of the advertisements presented on our Website are provided by third-parties based on the activity of your browser. The information, which may contain personal information, may be provided to Life Protect by you or it may be derived by our advertising service providers from your browser’s activity over time and across non-related websites or applications. Such tracking can be accomplished with targeting cookies and/or pixels / web beacons. More information on interest-based advertising is available at the following Network Advertising Initiative link: https://thenai.org/about-online-advertising/. 

Third-Party Disclosure

We disclose information to third parties for a variety of purposes, including the following: 

• We may disclose the information we obtain about you with third-party vendors and other entities to perform certain services on our behalf in connection with providing our Services, including website hosting, data analytics, advertising services, payment processing, and other services. 
• We may disclose information we collect through our Services at your request, such as with Responders after you place a Care Call. Similarly, we may disclose your information with third parties unrelated to us in a manner expected in the context of providing the Services, including in the case of an emergency or a potential issue identified as the result of the Monitoring Services.
• We may disclose location-based information with the Operators, the Monitoring Center, the Responders, and any person or entity you specifically designate.
• We also may disclose information (1) if we are required to do so by law or legal process (such as a court order or subpoena); (2) in response to requests by government agencies, such as law enforcement authorities; (3) to establish, exercise or defend our legal rights; (4) when we believe disclosure is necessary or appropriate to prevent physical or other harm or financial loss; (5) in connection with an investigation of suspected or actual illegal activity; or (6) with your consent or as directed by your representative.
• We reserve the right to transfer any personal information we have about you in the event we sell or transfer all or a portion of our business or assets (including in the event of a merger, acquisition, joint venture, reorganization, divestiture, dissolution or liquidation).
• We may disclose information to carefully-selected business partners to make valuable offers tailored to your needs. You may opt out of sharing with our business partners here.
• We may disclose information with our affiliates, business partners, and other third parties to whom it is reasonably necessary or desirable for us to disclose your information  for various purposes, including our business or marketing purposes or to assist third parties in understanding our customers’ and visitors’ interest, habits and usage patterns for certain programs, content, services, advertisements, promotions and functionality available through our Services.
• Non-personal information may be provided to other parties for marketing, advertising, or other uses.

Third-Party Links

Occasionally, at our discretion, we may include or offer third-party products or services on our website. These third-parties have separate and independent privacy policies. We, therefore, have no responsibility or liability for the content and activities of these linked sites. Nonetheless, we seek to protect the integrity of our site and welcome any feedback about these sites.

Retention of Your Personal Information

The period for which we retain your personal information varies, depending on the type of personal information and the purpose for which it was collected. The duration is limited to time necessary to fulfill the purposes for which the information was collected, in light of any restrictions or deletions you might request, as well as our need to address our legal obligations or rights.

California Online Privacy Protection Act Disclosure

The following disclosures are made pursuant to CalOPPA:

• Users can visit our site anonymously.
• Users will be notified of any Privacy Policy changes on our Privacy Policy page
• Due to the variable nature of “Do Not Track” signals used by browsers as specified by the World Wide Web Consortium, we are not always able to honor the intent of a browser’s Do Not Track mechanism.
• Users are able to change their personal information:
• By contacting us through https://lifeprotect247.com/help
• By calling us at 1-844-203-5617
• We allow third-party behavioral tracking.

California Consumer Privacy Act

The California Consumer Privacy Act requires specific disclosures and options for California consumers. Our CCPA disclosures are here.

Personal Information of Children Under the Age of 13

We do not “sell” or “share” for targeted or cross-context behavioral advertising personal information of consumers we know to be less than 18 years of age unless we receive affirmative authorization as permitted or required by applicable law. Our Platform is not directed to, and we do not intend to, or knowingly, collect or solicit personal information from children under 13.  The minor, parent or guardian who has opted into personal information sales of sharing may opt out of future sales at any time who has opted into personal information sales or sharing may opt out of future sales at any time. If you believe we have collected information regarding a child under 13 in error, please contact us below.

Contacting Us

If there are any questions regarding this Privacy Policy you may contact us using the information below.

LifeProtect247.com

6160 Commander Parkway

Norfolk, VA, 23502

United States

https://lifeprotect247.com/help

1-844-203-5617